Twist. Fit. Go.

How do you sell a product that’s still in development? How do you experience a product you can’t yet hold or even hear? Moreover, how do you do it at scale, make it personal, and reach an audience from sell-in to the sales floor?

I worked directly with product designers, sound engineers, and marketing managers to set the strategic communication direction of this product launch, packaging copy, .com and Amazon web-optimized copy, marketing, and communication.

Then, I worked with local teams in every market to translate the copy into 30+ languages all without breaking our design or style.