Get Real About Diabetes
"You never get a day off from diabetes, but you're not alone." Anthony Anderson and Novo Nordisk partner to inspire people to rethink their diabetes.
Bringing it to Black-ish
As part of the campaign, our team and Novo Nordisk engineered the first-of-its-kind integration with a hit TV show, becoming the first in healthcare to partner with a spokesperson who has diabetes in real life and plays a character who has it, too.
Anthony Anderson's character, Dre Johnson, was diagnosed in the blackish episode "Sugar Daddy".
