K-Y
K-Y is the #1 brand trusted by couples—all couples. Since we knew we couldn’t show every type of couple in our limited 15 seconds, we celebrated romance of all kinds by showing birds, bees, and even educated fleas.
Date night at home.
Valentine's Day is the holiday made for couples but going out can be stressful and complicated. To give couples a little something extra for Valentine's Day, we helped K-Y partner with Plated and Vudu to give couples an unforgettable Valentine's night.
Heat things up.
When retailer data showed that K-Y Warming products were more popular in colder climates, we developed a targeted radio and digital radio campaign. That's when K-Y Warming sales really started heating up.