Lubriderm
Lubriderm is a beloved skincare brand, but was seen as boring. Our strategy, concept, and rebranding work repositioned the brand as Every Body Care™ and the #1 lotion recommended by tattoo artists for tattoo aftercare.
The first tattoo on TV.*
*For a skincare brand.
This strategic direction for Lubriderm was so successful that Tattoo Daily Care lotion was launched shortly after our campaign.
